Created by the Ecole Supérieure des Technologies Industrielles Avancées (ESTIA) in France in 2007,

“Les 24h de l’innovation®” is an event based on creativity and innovation in 24 hours.

The main idea is to create a synergy to give the different participants in the teams an extraordinary experience.

The teams, made up of students from different schools and universities, as well as professionals, employees, freelancers, consultants and artists, are free to form on the day and have 24 hours to work on the real subject of their choice.

The aim is to develop, as a team, creative and innovative concepts, products and services (software, artistic creations, communication and marketing campaigns, new organisations, etc.) based on themes and subjects proposed by companies, laboratories and designers, which are unveiled at the opening ceremony.

A multi-disciplinary team of coaches will be on hand throughout the 24 hours to support the participants.

The following day, the teams must present their results in the form of a 3-minute pitch to a panel of judges.

The best teams are awarded prizes following the jury’s deliberations on the same day.